IAAF World Athletics Championships Mini Films
Hey buddy were asked to produce a series of thought provoking feature stories for C4′s coverage of the IAAF World Athletics Championships in Daegu, Korea. The films look at the huge impact athletics has on our society and the big topics it’s got us talking about. Brand Bolt is one such film. Recently rated as the world’s most marketable athlete, Usain Bolt is a marketers dream. This film meets sports commentators, comedians, brand experts, as well as Bolt’s manager and [...]



