Hey Buddy Films

Hey Buddy Films

Multivitamin drink Purdey’s has teamed up with actor Idris Elba for the ‘Thrive on’ campaign, marking owner Britvic’s biggest ever marketing investment in the brand.

The 2016 campaign for the energy drink will seek to celebrate and inspire people who pursue their dreams, with Elba deemed to encapsulate the notion of ‘Thrive on’. Britvic is using the actor to drive further brand awareness and boost sales.

The consumer campaign was created by Iris and will launch in April, when Elba will star in a series of short films about ‘thriving’, backed by outdoor and digital activity.